Lead Capture Form Template

Get your first month *free*First up, what's your *first name*?And your *last name*?What's your email address, {{field:01F6PH3BG0280RGT7SNDK2TEBF}}?What's your email address, {{field:01F6PH3BG0280RGT7SNDK2TEBF}}?_Skip this if you’re not looking for personalized content_And what industry are you in, {{field:01F6PH3BG0280RGT7SNDK2TEBF}}_Skip this if you’re not looking for personalized content_Last question. Any of these problems sound familiar to you?

I don't know my audience well enough, I’m not getting many qualified leads, My branding needs some TLC, My tone of voice isn’t quite right

You're all set, {{field:01F6PH3BG0280RGT7SNDK2TEBF}}!

Collect up to 3.5x more data with Typeform

Upgrade your lead capture form and land more qualified leads

This slick form makes signing up simple and, dare we say, fun?! Gather the basic info, then throw in some optional questions—this’ll help you pick out the high-quality leads while letting time-strapped prospects skip straight to ‘sign up’.

With Typeform, you can customize everything

Change text, colors, and even logos to match look and feel of your brand. Then embed forms smoothly onto web and email.

Make forms feel effortless to fill out. Pace questions, call people by their name, and adapt the flow based on the data they share.

Stay efficient by connecting forms to your workflow. Typeform integrates with 120+ tools including Slack, Zapier, and HubSpot.

Lead capture form FAQs:

Capturing leads is one thing. But how do you attract high-quality people who are ready to convert? Well, it’s a delicate balancing act—you want to ask for just enough info, without scaring them off the page.

Step 1: Choose the right tool Our lead capture form makes signing up a breeze. By asking one question at a time, your form feels less overwhelming. This means higher completion rates and more leads.

Typeforms are completely customizable, too. So you can pick your own fonts, colors and images that go with your branding.

What’s more, our smart integrations help your workflow—well, flow. Plug your form into apps like Google Sheets, Salesforce, Slack and Asana, and watch your leads organize themselves.

Step 2: Choose the right questions Now, it’s time to decide which questions will get people to that signup screen.

As we mentioned, it’s important you only ask for what you really need. If you ramble on, they’ll drop off early and you’ll lose a lead.

But at the same time, gathering more data helps you qualify leads faster. So, the solution?

Strike a balance.

Typeform lets you make some questions mandatory, and others optional. This helps your sales team pick out those high quality leads who are more likely to convert—and let through time-strapped leads who can be nurtured later on.