Product-Market Fit Survey Template

Product-Market Fit SurveyHow often do you use our product?

Never, Once a year, A couple of times a year, Once a month, A couple of times a month, Once a week, Every day

How would you feel if you could no longer use our product?

Very disappointed, Somewhat disappointed, No reaction/neutral

Have you ever recommended us to friends or family?What do you think sets us apart from our competitors?What could we improve on?

Customer Support, Reliability of Service, Design, Functionality

And finally, could you tell us a bit about yourself? What's your employment status?

Self-employed, Employed full-time, Employed part-time, Unemployed, Student, Other

How do you identify?

Female, Male, Non-binary, Prefer not to say

Thank you for completing our product survey.

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When looking to scale up your business, the most important thing to understand is where your business sits in the market, and if there’s enough demand. A product-market fit survey can help you understand how to make your next move.

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Product-Market fit survey FAQs:

A product-market fit survey is your opportunity to get in the heads of your consumers. What is their experience like, and what tells them that they can’t live without your product or service? It’s questions like this that tell you whether there’s room to grow.

By better understanding what sets you apart and what your key benefits are, you’ll be able to shape your processes as you grow and expand.

First, it’s important to understand if the respondent is a ‘real user’. To gather useful insights, they need to come from users who have experienced your product or service, so that their feedback is accurate.

The key part is about asking them how they would feel if they could no longer use your product. This tells you how important your product is to them, and how much it is becoming a part of your users’ lives.

Demographic questions help too. These insights can help you shape your marketing and sales tactics.